Andy Cross
Clear Horizons' President, Andy Cross, is a 25+ sales, marketing, and research veteran with a resume that covers tenure at Young & Rubicam (1978 to 1980), Pepsi-Cola - Vice President Marketing/Business Unit Manager (1982 to 1994), Nabisco - Senior VP Sales & Marketing (1994 to 1996), CMO of Arch Communications (the nation's largest wireless paging carrier - 1996 to 1998), CEO of Franklin Electronic Publishers, and Founder of Rosetta Marketing Strategies' Technology Practice (1999 to 2003).

The following recaps a custom research study among Java software development managers (a group that has great influence but has been historically under-researched). The study found that the overriding issue, with regards to code quality, frustrating these managers is their ability?or i...